# Premium Links

> Your own wa.link address for WhatsApp. Change the number or message anytime, count every click and scan, and keep every printed QR code working.

A Premium Link is a WhatsApp link at an address you choose, like `wa.link/tiendaluna`. It lives in your Walink account, so you can change where it goes after you have shared it, and the address you printed or posted keeps working.

## Why not a plain link

A wa.me link is WhatsApp's own and costs nothing. But the number and the message are written into the link itself: change either one and you need a new link, and it can't tell you how many people tapped it. A free wa.link has the same limits, on a random address.

|                                | wa.me link           | Free link             | Premium Link           |
| ------------------------------ | -------------------- | --------------------- | ---------------------- |
| Address                        | Your phone number    | Random, like `k3x9qa` | Your choice            |
| Change number or message later | No                   | No                    | Yes                    |
| See clicks and QR scans        | No                   | No                    | Yes                    |
| Catalog, channel or group link | Other WhatsApp links | No                    | Yes                    |
| Price                          | Free                 | Free                  | $9 a year |

Every Premium Link also includes:

- [Message variables](https://walink.com/docs/premium-links/message-variables): one link whose message changes with the click, like `?product=Mugs`.
- A [landing page](https://walink.com/docs/premium-links/landing-page) with your logo, and the preview your link shows when shared.
- A way out of [in-app browsers](https://walink.com/docs/premium-links/in-app-browsers), for clicks from TikTok, Snapchat, Instagram or Facebook.
- A [custom QR code](https://walink.com/docs/qr-codes) with your colors and logo.
- [Analytics](https://walink.com/docs/analytics): clicks, QR scans, countries, sources and devices.
- One [Multilink](https://walink.com/docs/multilink) page, at no extra cost.

## Link types

Pick the **Link Type** in **Destination Settings**. You can switch it later.

| Type    | A tap opens                                         | You enter                             |
| ------- | --------------------------------------------------- | ------------------------------------- |
| Chat    | A chat with you, with your pre-filled message typed | A phone number or WhatsApp username   |
| Catalog | Your WhatsApp Business catalog                      | The phone number that has the catalog |
| Channel | Your WhatsApp channel, ready to follow              | The channel link from WhatsApp        |
| Group   | Your group's invite, ready to join                  | The group invite link from WhatsApp   |

A Chat link can use your WhatsApp username instead of your number, so the number never shows. Walink can't check that a username exists, so test the link on WhatsApp before you share it. Catalog links always use a number.

## Your address

- Lowercase letters, numbers and hyphens, up to 60 characters. As you type, capital letters become lowercase and anything else turns into a hyphen.
- The field checks as you type and tells you when the address is available. Every wa.link address is unique, across Premium Links, Smart Links, other accounts and the previous Walink.
- Capital letters typed by a visitor still work: `wa.link/TiendaLuna` opens `wa.link/tiendaluna`.

> [!WARNING]
> An address can't be changed after the link is created. Need a different one? Create a new link, then set the old one to draft or delete it.

## Create a Premium Link

1. [Sign in](https://app.walink.com/login?lang=en), select **Create** in the top bar, then **Premium Link**.
2. In **Link Details**, type your address in **Custom Link**. **Link Name** is optional and only you see it.
3. In **Destination Settings**, pick the **Link Type** and fill in the destination. For a Chat link, choose **Phone number** or **Username** and write the **Pre-filled Message**, up to 1,000 characters.
4. Optional: turn on **Custom Landing Page** or **Open in External Browser**.
5. Select **Create link**, check the summary, and select **Create link** again to publish it. Or select **Save as draft**.

Started on walink.com with **Make it a Premium Link**? After you sign in, the new link opens in the app with what you typed already filled in.

## Drafts and publishing

A draft is private and free: its address doesn't open yet and it counts no clicks. Publishing makes it live and uses one link from your subscription. If you have none left, the summary says **One step from publishing**: select **Save as draft**, or **Upgrade subscription** to add a link. A saved draft goes live from its page with **Publish**.

> [!NOTE]
> A draft doesn't hold its address. Each address goes to whoever publishes it first, so publish a link before you print or announce it.

## Edit, unpublish or delete

Open the link from **Links**, change anything but the address, and select **Save changes**. Visitors get the new version within about a minute, on the same address and the same QR code.

- **Unpublish** sets the link back to draft. The address stops opening, the link stops using your subscription, and another account could publish that address.
- **Delete link** removes the link and its analytics for good.

## If you cancel

At the end of the paid period, your Premium Links become drafts, and so do their landing pages and your Multilink pages. Nothing is deleted: subscribe again and publish to bring them back. While they're unpublished, their addresses are available to other accounts. Free links in your account keep working.

## Pricing

Each published Premium Link is $9 a year. Your subscription is the number of links you choose, publishing one uses one, and drafts are always free. Each Premium Link in your subscription also lets you publish one Multilink page. See [Billing](https://walink.com/docs/billing).