# Landing page

> An optional branded page on page.wa.link that visitors see before the chat, and the preview card your link shows when it's shared.

Turn on a landing page and a click on your Premium Link opens `page.wa.link/<your address>` first: your logo, a title, a short description and one button to continue on WhatsApp. The same title and description, with your cover image, become the card people see when the link is shared.

## Why add one

- **People know who they're writing to.** A plain WhatsApp link drops the visitor into a chat with a number they may not recognize. The page shows your name and logo first.
- **You choose the link preview.** With a cover image, your link is shared as a card with your picture and title on WhatsApp, Instagram DMs, Facebook and X.
- **You can ask before the chat opens.** Require acceptance of your privacy policy, an age confirmation, or both.
- **The visitor decides.** The page never sends anyone on by itself: the chat opens when they tap the button.

It's included with every Premium Link, on any link type, and you can turn it off at any time. The address and any printed QR code stay the same.

## Turn it on

1. Open the link from **Links**, or start a new one.
2. Turn on **Custom Landing Page**.
3. Write a **Page Title** (up to 120 characters) and a **Description** (up to 500).
4. Add a **Logo** and a **Cover Image**. You crop each one in the app before it's saved.
5. Select **Save changes**, or **Create link** on a new link.

Next to the editor, a live preview shows the real page as visitors get it. Above the fields, **When shared** shows how the link will look on WhatsApp, Instagram DM, Facebook and X (Twitter).

> [!WARNING]
> WhatsApp keeps the first preview it sees, so set up the title, description and cover before you share the link.

## What visitors see

From top to bottom: your logo, the **Page Title** in bold, your `wa.link` address, the **Description**, then the button. Without a logo the page shows the WhatsApp logo, and without a title your address becomes the headline. Your **Link Name** never appears.

| Link type | Button             |
| --------- | ------------------ |
| Chat      | Continue to chat   |
| Catalog   | View the catalog   |
| Channel   | Follow the channel |
| Group     | Join the group     |

On a phone, the button opens WhatsApp. If the app doesn't open, WhatsApp's own page for the same chat takes over. On a computer or tablet, a Chat link's button lets the visitor choose **WhatsApp Desktop** or **WhatsApp Web**. Chat pages also offer "Don't have WhatsApp? Get the app".

Your title and description can be in any language. The button, the checkbox sentences and the "Powered by Walink" footer are in English.

## Images

|             | Logo                    | Cover Image                       |
| ----------- | ----------------------- | --------------------------------- |
| Shape       | Square                  | 1.91:1, up to 1200 × 630 px       |
| Shown       | On the page             | In the preview card, not the page |
| If you skip | The WhatsApp logo shows | Apps show a small thumbnail       |

Upload a PNG, JPEG, WEBP, GIF or SVG under 20 MB. An animated GIF becomes a still image. Images upload when you save, not when you pick them.

## The link preview

Each app uses the cover, title and description a little differently:

- **WhatsApp** shows the cover, title and description.
- **Instagram** DMs show the cover and title only.
- **Facebook** shows the cover, title and description under the page.wa.link domain.
- **X** shows the cover with the title over it, and no description.

## Visitor requirements

Under **Visitor requirements**, each switch adds a checkbox to the page. The WhatsApp button stays locked until the visitor checks every box.

- **Require visitors to accept your privacy policy**: add your **Privacy policy URL**, which the link needs before it can publish. Visitors read "I have read and accept the privacy policy." with a "Read the privacy policy" link.
- **Require visitors to confirm their age**: set a **Minimum age** from 1 to 120, 18 to start with. Visitors read "I confirm that I am 18 years of age or older."

The checkboxes only unlock the button: Walink doesn't keep a record of who checked them.

## Good to know

- Clicks are counted as usual, and anything in the click's URL reaches the page, so [message variables](https://walink.com/docs/premium-links/message-variables) and [QR scans](https://walink.com/docs/qr-codes) work the same way.
- It works together with the [in-app browser](https://walink.com/docs/premium-links/in-app-browsers) bridge: visitors who leave the app's browser land on your page.
- A landing page doesn't use anything extra from your subscription.