Link in bio
The one link in your Instagram or TikTok profile opens a chat, not a website nobody reads.
The most popular WhatsApp link generator
Walink turns WhatsApp into a frictionless customer acquisition channel. Convert phone numbers and usernames into instant, clickable links (wa.link) and QR codes. No contact saving or searching—just a single tap to initiate a pre-filled conversation.
Trusted by millions, worldwide.
+500M
clicks per month
+80M
links created
180
countries using it
A WhatsApp link opens a chat with your phone number or username, with a message already typed. You get a free wa.link and a QR code.
Where it lives
The same wa.link works in a profile bio, a story, an ad, a printed QR code, an SMS or an email signature. Every one of them opens the same chat, with the message you set.
The one link in your Instagram or TikTok profile opens a chat, not a website nobody reads.
Add it as the link sticker on an Instagram or Facebook story. One tap and the chat is open before the story ends.
In your profile or in any post. Replies become conversations on WhatsApp instead of a public thread.
Put it in the website field. People searching for you tap once and write.
One link per campaign, each with its own message, so you know what worked.
Print it once. Change where it points whenever you like.
Short enough for a text. Order updates, reminders and promos get a reply in one tap.
A tidy wa.link/yourname under your name beats a bare phone number.
A “Chat on WhatsApp” button that opens the right chat on any device.
How it works
They tap your link
From an Instagram bio, a Google Business profile, an ad, email, SMS or a QR — anywhere a link can live.
@tiendaluna
Tienda Luna
Ceramics studio
Ceramics in small batches. Orders by WhatsApp 👇
Try it — tap the wa.link
Our products
All our products are a wa.link — what changes is what happens between the tap and the chat.
When it’s you
A short, branded wa.link that opens a WhatsApp chat with your business — easy to share, track and update anytime. A Multilink bio page is included with every link.
Learn moreWhen a team answers
One wa.link that routes every click to the right WhatsApp account — by schedule, location, traffic source or a random split
Learn moreWhen you need details first
A branded step-by-step questionnaire that qualifies every lead. Their answers arrive in your WhatsApp, ready to reply.
Learn morePricing
Each product is its own subscription. Choose how many you need, resize anytime, and drafts never count.
Your own branded wa.link that you can edit, measure and print.
Billed yearly. One unit covers one published link; drafts are free.
One link that sends each tap to the right person, branch or shift.
Every Smart Link includes its default destination; you pay only for the ones you add, from one pool shared across your links.
Ask a few questions first, so every chat starts qualified.
Monthly. One unit covers one published form.wa.link; drafts are free.
Register and start now - no card, no password
Build your first Premium Link, Smart Link or Form as a draft without a credit card. You only pay when you publish.
Questions
A WhatsApp link is a short URL that opens a WhatsApp chat with a specific number or username, optionally with a message already typed. wa.link is the domain Walink uses for them. Anyone who taps the link lands in a chat with you, on any device.
Enter your phone number with its country code (or your WhatsApp username), type the message you want people to send you, and generate the link. Walink returns a wa.link and a QR code you can copy, print or share. It is free and needs no account.
Create the link here, copy it, then open Instagram, tap Edit profile and paste it in the Website field. Anyone who taps it from your profile lands in a WhatsApp chat with you. The same link works in a TikTok bio, a Facebook page or a Google Business Profile.
Yes. Creating a link and its QR costs nothing, needs no account, and the link stays live. Premium Links add your own name, editing, analytics and branding for $9 a year per link.
No. Any number that receives WhatsApp works, personal or business. Since 2026 a WhatsApp username works too.
On a free link, no — you would make a new one. With a Premium Link you edit the destination anytime and everything already printed or posted keeps working.
A Premium Link can open a conversation, your WhatsApp Business catalog, a channel, or a group invite. You pick the kind when you create it.
With a Premium Link, yes: wa.link/yourbrand instead of a random handle, for $9 a year. You pick the handle when you create the link and it cannot be renamed after publishing, so whatever you print stays valid. Free links always get a random handle.
Every link comes with a QR code, free ones included. A Premium Link lets you style it — six module styles, rounded or circular corners, four colors and your logo — and download it as PNG, SVG, JPEG or WebP. Scans are counted apart from taps in its analytics.
No. When you share a link on Instagram, Facebook or WhatsApp, their servers fetch it to build a preview. Those fetches are filtered out, so your numbers are people, not previews.
Every Smart Link includes its default destination. Each additional destination — an agent, a city, a time window, a referral source — is $5 a month, drawn from one pool shared across all your Smart Links. A three-way link is two additional destinations, $10 a month. Add or remove them anytime.
The last destination on every Smart Link is the catch-all. In business-hours, location and referral routing it answers whatever the other rules don’t, so nobody reaches a dead end.
They always arrive in the WhatsApp message. Storing a copy in your account is a separate switch — turn it on and every submission also lands in the form’s inbox, searchable and exportable to CSV.
Nothing. Every Premium Link in your account unlocks one published bio.wa.link page, so growing your links grows your pages too.
You can build any Premium Link, Smart Link, form or Multilink page in the dashboard and preview it with no subscription and no credit card. Your subscription is a quantity you pick, say 3 Premium Links for $27 a year, and you set it up the first time you publish. Publishing puts an item live on its address and uses one unit; setting it back to draft frees that unit for another. Resize the subscription anytime and Stripe prorates the difference.
At the end of the paid period the items in that product stop serving and become drafts. Nothing is deleted — every link, form and page keeps its settings — so subscribing again brings it straight back. The address does become available to others while it is unpublished.
Sign in to the new dashboard with the same email. You get a review screen listing what moves — links, Multiagent links (now Smart Links), forms, your Multilink page and subscriptions. Links keep their exact addresses. Nothing moves until you approve it, and nothing is charged that day: a Premium Link that cost $6 a year renews at $9.
Yes. On a computer the link opens WhatsApp Web or the desktop app; on a phone it opens the app directly.
Also from Walink
Free, with no account. Premium Links add a branded handle, editing and click analytics for $9 a year.