The most popular WhatsApp link generator

Your WhatsApp,
one click away.

Walink turns WhatsApp into a frictionless customer acquisition channel. Convert phone numbers and usernames into instant, clickable links (wa.link) and QR codes. No contact saving or searching—just a single tap to initiate a pre-filled conversation.

Trusted by millions, worldwide.

+500M

clicks per month

+80M

links created

180

countries using it

Create your WhatsApp link

Free

A WhatsApp link opens a chat with your phone number or username, with a message already typed. You get a free wa.link and a QR code.

Optional

What the person sends you when the chat opens.

Add branded URL, click analytics, custom QR code, edit anytime

  • Unlimited clicks
  • Free forever

Where it lives

Where to use a Walink

The same wa.link works in a profile bio, a story, an ad, a printed QR code, an SMS or an email signature. Every one of them opens the same chat, with the message you set.

Link in bio

The one link in your Instagram or TikTok profile opens a chat, not a website nobody reads.

Stories

Add it as the link sticker on an Instagram or Facebook story. One tap and the chat is open before the story ends.

X (Twitter)

In your profile or in any post. Replies become conversations on WhatsApp instead of a public thread.

Google Business Profile

Put it in the website field. People searching for you tap once and write.

Ads and campaigns

One link per campaign, each with its own message, so you know what worked.

QR on flyers, packaging and counters

Print it once. Change where it points whenever you like.

SMS

Short enough for a text. Order updates, reminders and promos get a reply in one tap.

Email signature

A tidy wa.link/yourname under your name beats a bare phone number.

Your website

A “Chat on WhatsApp” button that opens the right chat on any device.

How it works

How a WhatsApp link works

Pick a product
Free

They tap your link

From an Instagram bio, a Google Business profile, an ad, email, SMS or a QR — anywhere a link can live.

@tiendaluna

312
posts
18.4K
followers
402
following

Tienda Luna

Ceramics studio

Ceramics in small batches. Orders by WhatsApp 👇

Try it — tap the wa.link

Premium Links

What a Premium Link adds to a free link.

Take your WhatsApp lead capture further with a Premium Link: choose your handle, edit it anytime, and track, brand, and share it better. $9 a year per link.

Works with WhatsApp usernames too

Card 1 / 9

Free vs PremiumFree $0Premium $9 / year
The link
The wa.link domain Millions already know wa.link opens WhatsApp, so people tap knowing where it leads.
Opens a WhatsApp chat One tap starts a conversation with your WhatsApp account.
Prefilled message The visitor’s first message is already typed when the chat opens.
Username as destination Point the link at your WhatsApp username instead of a phone number.
Your own link name wa.link/yourbrand instead of a random code.— Random code
Edit after publishing Change the number or the message anytime. The link and any printed QR keep working.—
Catalog, channel or group Open your WhatsApp Business catalog, a channel or a group invite instead of a chat.—
Message variables Write {{product}} in the message and ?product= fills it in on every click.—
Measure
Click analytics Clicks by day, country, city, source, device and browser, in real time, with CSV export.—
Bot clicks filtered out Preview fetches from Meta and other bots are not counted as visitors.—
QR scans counted separately See how many chats came from the printed code versus the link.—
Your brand
QR code A code that opens the link, ready to print. Standard Your colors and logo
Landing page An optional page.wa.link page with your logo, a headline and a share preview; visitors tap through to the chat.—
Privacy and age gates Ask visitors to accept your policy or confirm they are 18+ before the chat opens.—
Opens outside in-app browsers Clicks from TikTok or Snapchat leave the in-app browser and open WhatsApp itself.—
Multilink bio page One bio.wa.link page with all your links, in your colors.— One per link

Pricing

Simple pricing.

Each product is its own subscription. Choose how many you need, resize anytime, and drafts never count.

Most popular

Premium Links

Your own branded wa.link that you can edit, measure and print.

$9 / year per link

Billed yearly. One unit covers one published link; drafts are free.

wa.link/yourbrand — chat, catalog, channel or group Edit number and message anytime Real-time analytics, unlimited clicks, CSV Message variables and landing page Custom QR with your logo One free Multilink bio page per link
Learn more

Smart Links

One link that sends each tap to the right person, branch or shift.

$5 / month per additional destination

Every Smart Link includes its default destination; you pay only for the ones you add, from one pool shared across your links.

Route by business hours, country or referral source Or a weighted random split across the team A catch-all destination so no click is lost Custom message per destination Real-time analytics per destination Custom QR included
Learn more

Forms

Ask a few questions first, so every chat starts qualified.

$10 / month per form

Monthly. One unit covers one published form.wa.link; drafts are free.

11 question types, one at a time or all at once Answers arrive pre-filled in WhatsApp Your logo and five colors in your form Response inbox with CSV export Funnel and per-question analytics Unlimited responses
Learn more

Register and start now - no card, no password

Build your first Premium Link, Smart Link or Form as a draft without a credit card. You only pay when you publish.

Start now

Questions

Frequently asked questions about WhatsApp links

A WhatsApp link is a short URL that opens a WhatsApp chat with a specific number or username, optionally with a message already typed. wa.link is the domain Walink uses for them. Anyone who taps the link lands in a chat with you, on any device.

Enter your phone number with its country code (or your WhatsApp username), type the message you want people to send you, and generate the link. Walink returns a wa.link and a QR code you can copy, print or share. It is free and needs no account.

Create the link here, copy it, then open Instagram, tap Edit profile and paste it in the Website field. Anyone who taps it from your profile lands in a WhatsApp chat with you. The same link works in a TikTok bio, a Facebook page or a Google Business Profile.

Yes. Creating a link and its QR costs nothing, needs no account, and the link stays live. Premium Links add your own name, editing, analytics and branding for $9 a year per link.

No. Any number that receives WhatsApp works, personal or business. Since 2026 a WhatsApp username works too.

On a free link, no — you would make a new one. With a Premium Link you edit the destination anytime and everything already printed or posted keeps working.

A Premium Link can open a conversation, your WhatsApp Business catalog, a channel, or a group invite. You pick the kind when you create it.

With a Premium Link, yes: wa.link/yourbrand instead of a random handle, for $9 a year. You pick the handle when you create the link and it cannot be renamed after publishing, so whatever you print stays valid. Free links always get a random handle.

Every link comes with a QR code, free ones included. A Premium Link lets you style it — six module styles, rounded or circular corners, four colors and your logo — and download it as PNG, SVG, JPEG or WebP. Scans are counted apart from taps in its analytics.

No. When you share a link on Instagram, Facebook or WhatsApp, their servers fetch it to build a preview. Those fetches are filtered out, so your numbers are people, not previews.

Every Smart Link includes its default destination. Each additional destination — an agent, a city, a time window, a referral source — is $5 a month, drawn from one pool shared across all your Smart Links. A three-way link is two additional destinations, $10 a month. Add or remove them anytime.

The last destination on every Smart Link is the catch-all. In business-hours, location and referral routing it answers whatever the other rules don’t, so nobody reaches a dead end.

They always arrive in the WhatsApp message. Storing a copy in your account is a separate switch — turn it on and every submission also lands in the form’s inbox, searchable and exportable to CSV.

Nothing. Every Premium Link in your account unlocks one published bio.wa.link page, so growing your links grows your pages too.

You can build any Premium Link, Smart Link, form or Multilink page in the dashboard and preview it with no subscription and no credit card. Your subscription is a quantity you pick, say 3 Premium Links for $27 a year, and you set it up the first time you publish. Publishing puts an item live on its address and uses one unit; setting it back to draft frees that unit for another. Resize the subscription anytime and Stripe prorates the difference.

At the end of the paid period the items in that product stop serving and become drafts. Nothing is deleted — every link, form and page keeps its settings — so subscribing again brings it straight back. The address does become available to others while it is unpublished.

Sign in to the new dashboard with the same email. You get a review screen listing what moves — links, Multiagent links (now Smart Links), forms, your Multilink page and subscriptions. Links keep their exact addresses. Nothing moves until you approve it, and nothing is charged that day: a Premium Link that cost $6 a year renews at $9.

Yes. On a computer the link opens WhatsApp Web or the desktop app; on a phone it opens the app directly.

Start with a free link.

Free, with no account. Premium Links add a branded handle, editing and click analytics for $9 a year.