Link in bio
The one link in your Instagram or TikTok profile opens a chat, not a website nobody reads.
The most popular WhatsApp link generator
Your WhatsApp,
one click away.
Walink turns WhatsApp into a frictionless customer acquisition channel. Convert phone numbers and usernames into instant, clickable links (wa.link) and QR codes. No saving contacts and no searching: a single tap opens a chat with a pre-filled message.
Trusted by millions, worldwide.
+500M
clicks per month
+80M
links created
180
countries using it
Create your WhatsApp link
A WhatsApp link opens a chat with your phone number or username, with a message already typed. You get a free wa.link and a QR code.
Use cases
Where to use your WhatsApp link
The same wa.link works in a profile bio, a story, an ad, a printed QR code, an SMS or an email signature. Every one of them opens the same chat, with the message you set.
Stories
Add it as the link sticker on an Instagram or Facebook story. One tap and the chat is open before the story ends.
X (Twitter)
In your profile or in any post. Replies become conversations on WhatsApp instead of a public thread.
Google Business Profile
Put it in the website field. People searching for you tap once and write.
Ads and campaigns
One link per campaign, each with its own message, so you know what worked.
QR on flyers, packaging and counters
Print it once. Change where it points whenever you like.
SMS
Short enough for a text. Order updates, reminders and promos get a reply in one tap.
Email signature
A tidy wa.link/yourname under your name looks better than a bare phone number.
Your website
A “Chat on WhatsApp” button that opens the right chat on any device.
How it works
How a WhatsApp link works
Pick a product
Free
They tap your link
From an Instagram bio, a Google Business Profile, an ad, an email, an SMS or a QR code: anywhere you can put a link.
@tiendaluna
- 312
- posts
- 18.4K
- followers
- 402
- following
Tienda Luna
Ceramics studio
Ceramics in small batches. Orders by WhatsApp 👇
Try it: tap the wa.link
Our products
Walink, an enhanced way to start a chat.
Every one of our products is a wa.link. What changes is what happens between the tap and the chat.
When you answer
Premium Links
A short, branded wa.link that opens a WhatsApp chat with your business. Easy to share, track and update anytime. A Multilink bio page is included with every link.
Learn moreWhen a team answers
Smart Links
One wa.link that routes every click to the right WhatsApp account by business hours, location, referral source or a random split.
Learn moreWhen you need details first
Forms
A branded step-by-step questionnaire that qualifies every lead. Their answers arrive in your WhatsApp, ready to reply.
Learn morePricing
Simple pricing.
Each product is its own subscription. Choose how many you need, change the number anytime, and drafts never count.
Most popular
Premium Links
Your own branded wa.link that you can edit, measure and print.
$9 / year per link
Billed yearly. One unit covers one published link; drafts are free.
wa.link/yourbrand for a chat, catalog, channel or group Edit number and message anytime Real-time analytics, unlimited clicks, CSV Message variables and landing page Custom QR with your logo One free Multilink bio page per link
Learn more Smart Links
One link that sends each tap to the right person, branch or shift.
$5 / month per additional destination
Every Smart Link includes its default destination. You pay only for the destinations you add, and all your links share one allowance.
Route by business hours, country or referral source Or a weighted random split across the team A fallback destination so no click is lost Custom message per destination Real-time analytics per destination Custom QR included
Learn more Forms
Ask a few questions first, so every chat starts qualified.
$10 / month per form
Billed monthly. One unit covers one published form; drafts are free.
11 question types, one at a time or all at once Answers arrive pre-filled in WhatsApp Your logo and five colors in your form Response inbox with CSV export Funnel and per-question analytics Unlimited responses
Learn more Register and start now: no card, no password
Build your first Premium Link, Smart Link or Form as a draft without a credit card. You only pay when you publish.
Questions
Frequently asked questions about WhatsApp links
A WhatsApp link is a short URL that opens a WhatsApp chat with a specific number or username, optionally with a message already typed. wa.link is the domain Walink uses for them. Anyone who taps the link lands in a chat with you, on any device.
Enter your phone number with its country code (or your WhatsApp username), type the message you want people to send you, and generate the link. Walink returns a wa.link and a QR code you can copy, print or share. It is free and needs no account.
Create the link here, copy it, then open Instagram, tap Edit profile and paste it in the Website field. Anyone who taps it from your profile lands in a WhatsApp chat with you. The same link works in a TikTok bio, a Facebook page or a Google Business Profile.
Yes. Creating a link and its QR costs nothing, needs no account, and the link stays live. Premium Links add your own address, editing, analytics and branding for $9 a year per link.
No. Any number that receives WhatsApp works, personal or business. Since 2026 a WhatsApp username works too.
On a free link, no: you would need to create a new one. With a Premium Link you can edit the destination anytime, and everything already printed or posted keeps working.
A Premium Link can open a conversation, your WhatsApp Business catalog, a channel, or a group invite. You pick the kind when you create it.
With a Premium Link, yes: wa.link/yourbrand instead of a random address, for $9 a year. You pick the address when you create the link and it cannot be changed afterward, so whatever you print stays valid. Free links always get a random address.
Every link comes with a QR code, free ones included. A Premium Link lets you style it (six module styles, rounded or circular corners, four colors and your logo) and download it as PNG, SVG, JPEG or WebP. Scans are counted apart from taps in its analytics.
No. When you share a link on Instagram, Facebook or WhatsApp, their servers fetch it to build a preview. Those requests are filtered out, so your numbers are people, not previews.
Every Smart Link includes its default destination. Each additional destination (an agent, a country, a time window, a referral source) is $5 a month, and all your Smart Links share one allowance. A link with three destinations has two additional ones: $10 a month. Add or remove them anytime.
The last destination on every Smart Link is the fallback destination. In business-hours, location and referral routing it receives every click that the other rules do not match, so nobody reaches a dead end.
They always arrive in the WhatsApp message. Storing a copy in your account is a separate switch: turn it on and every submission also lands in the form’s inbox, searchable and exportable to CSV.
Nothing. Every Premium Link in your account unlocks one published bio.wa.link page, so growing your links grows your pages too.
You can build any Premium Link, Smart Link, form or Multilink page in the dashboard and preview it with no subscription and no credit card. Your subscription is a quantity you pick, for example 3 Premium Links for $27 a year, and you set it up the first time you publish. Publishing puts an item live on its address and uses one unit; setting it back to draft frees that unit for another. Change the size of your subscription anytime and Stripe prorates the difference.
At the end of the paid period the items in that product stop working and become drafts. Nothing is deleted: every link, form and page keeps its settings, so you can subscribe again and publish them again right away. While an item is a draft, its address becomes available to others.
Sign in to the new dashboard with the same email. You get a review screen listing what moves: links, Multiagent links (now Smart Links), forms, your Multilink page and subscriptions. Links keep their exact addresses. Nothing moves until you approve it, and nothing is charged that day: a Premium Link that cost $6 a year renews at $9.
Yes. On a computer the link opens WhatsApp Web or the desktop app; on a phone it opens the app directly.
Also from Walink
Other products from Walink.
Start with a free link.
Free, with no account. Premium Links add a branded address, editing and click analytics for $9 a year.