Analytics
How many people tap your links, where they come from and what they use, plus QR scans, form funnels and Multilink buttons. Bots are left out.
A wa.me link opens a chat but counts nothing. Every published Premium Link, Smart Link, form and Multilink page on Walink records its visits, so you can see which post, poster or ad brings people to your WhatsApp. Open Analytics in the top bar.
What gets counted
| Product | What you see |
|---|---|
| Premium Links | Every click, with QR scans counted separately |
| Smart Links | Every click, and the destination each one was sent to |
| Forms | Views, then how many people start, finish and send to WhatsApp |
| Multilink | Page views and the clicks on each button |
Drafts collect nothing. A Premium Link with a landing page counts the click when its address opens; the landing page has no report of its own.
Reading the reports
The overview puts Link Clicks, Smart Link Clicks, Form Responses and Multilink Views side by side, with your top five performers. Each product has a page listing every published item: select a row to open its report.
- Premium Links: Total Clicks, QR Code Scans (and their share of all clicks), Avg. Clicks per Day, and Best Hour, Best Day or Best Week, depending on the length of the range.
- Smart Links: Routed Clicks, Top Destination and Clicks per Destination, which shows how your routing split the traffic. The Smart Link Analytics page adds Clicks by Routing Mode.
- Forms: a Completion Funnel of Form viewed, Started answering, Completed and Sent to WhatsApp (the respondent tapped the button that opens the chat), with the drop-off at each step. Completion Rate is responses divided by views.
- Multilink: Page Views, Button Clicks, Click-Through Rate (button clicks divided by views) and Clicks per Button.
A form in the step-by-step layout also gets Reach per Question: how many respondents are still answering at each question, so you can find the one where people give up. The answers themselves are in the responses table.
Breakdowns
Every report breaks its numbers down by:
- Where clicks come from, by Countries or Cities. On form and Multilink reports the card counts views.
- Traffic Sources: the site or app that sent the visit, such as Instagram, Facebook, TikTok, Google or WhatsApp. Direct means none was named. UTM tags and other
?source=values on the address aren't shown. - Top Devices (Mobile, Desktop, Tablet), Top Operating Systems and Top Browsers. For link clicks, the browsers inside Instagram, Facebook, TikTok and Snapchat are named on their own.
- Direct vs QR Scans, on Link Analytics, Multilink Analytics and every item's report.
Lists show the top 10. Select Load more for the rest.
Dates and time zone
Reports open on the last 30 days. Pick Last 7 days, Last 30 days or Last 90 days, or choose any dates in the calendar and select Apply. The chart shows hours for a single day, days for up to 35 days and weeks beyond that.
Totals of clicks, views and form responses show a percentage: the change from the same number of days just before the range. QR Code Scans has one on the Link Analytics page only. Averages, rates and best times have none. When those earlier days have data, the chart draws them as Previous period, lighter, behind This period.
Days are counted in your reporting time zone, shown as Times in next to the date picker. It's taken from your browser the first time you sign in; change it in Settings under Reporting time zone.
How fresh the numbers are
Clicks are recorded as they happen. A report keeps its figures for up to 15 minutes: the Updated note says when they were counted, and Refresh counts again right away.
Export to CSV
Export CSV on any report downloads the selected range: every card, with full lists instead of the top 10, plus the dates and time zone used. A form's answers export from its responses table.
Bots and link previews
When a link is shared, apps and security services open it to build a preview or check that it's safe. Walink leaves those visits out of link clicks: known crawlers and scanners, requests with no real browser, and requests from the data centers of large platforms and cloud providers. They still get redirected, so nothing breaks. A few real visitors whose connection runs through those networks, such as some VPNs, aren't counted either.
Form and Multilink views are counted by the page itself, once it opens in a browser.
Free links
A free link made on walink.com without an account records nothing (see Free links). A free link in your account records every click, but its report stays locked and shows sample figures. Select Upgrade to Premium to unlock it, clicks from before the upgrade included. The upgrade uses one Premium Link from your subscription.
Who can see analytics
Analytics comes with any subscription (Premium Links, Smart Links or Forms), and any one of them unlocks the reports for all your products. See Pricing and billing. Click history from the previous Walink platform is in Archive (see Coming from the previous platform).
Weekly summary email
On Monday morning in your time zone, the Weekly summary brings last week's clicks on your Premium Links and Smart Links, the change from the week before and your top five links. It isn't sent for a week with no clicks. An account with only free links may get an invitation to upgrade them instead, without click figures.
Turn it on or off in Settings under Email notifications, or with the unsubscribe link in the email. In the EU, the rest of the EEA, the UK and Switzerland it starts off until you turn it on. It's being switched on for accounts gradually, so it may not reach you yet.