WhatsApp link in your Instagram bio

Instagram is where many customers first find a small business. A wa.link turns that profile visit into a WhatsApp chat in one tap, with the first message already typed. This guide covers your bio, Stories and DMs, Instagram's in-app browser, and how to measure what Instagram brings you.

Add the link to your bio

1. Copy your wa.link from Walink.
2. In Instagram, tap Edit profile and add the wa.link to your links.
3. Save, then tap the link on your profile to check that the chat opens.

Any wa.link works, a free one included. A Premium Link suits a bio that stays up for months:

• The address reads as your business, wa.link/tiendaluna, instead of random letters.
• Change the number or the message later and your bio keeps working, with nothing to update in Instagram.
• You see how many taps it gets, and where they come from.

Several links in one bio

If your bio needs more than a chat, such as a booking form, your shop and a second WhatsApp number, link a Multilink page instead. It lives at bio.wa.link and shows a button for each link: a wa.link, a Smart Link, a form or any web address. Every Premium Link in your account unlocks one published Multilink page.

Stories, posts and DMs

• Stories: add the link sticker and paste your wa.link.
• Posts and Reels: links in captions can't be tapped, so point people to the link in your bio.
• DMs: paste the link. With a landing page on, Instagram DMs show your cover image and page title as the link's preview.

When a Story is about one product, let the chat say so with a message variable. Write {{product}} in the link's Pre-filled Message, then put wa.link/tiendaluna?product=Moon+Lamp in that Story's sticker. The chat opens with "Moon Lamp" already in the text, so you know what the visitor saw. A + stands for a space.

Instagram's in-app browser

Instagram opens links inside its own browser, not the phone's. On iPhone in particular, that browser can stop on WhatsApp's web page instead of opening the app, and the visitor needs another tap to reach the chat.

A Premium Link gets the visitor past it. Turn on Open in External Browser and pick Instagram under Apps. For taps from Instagram on Android, Walink first tries to open WhatsApp by itself. On iPhone, or when Instagram doesn't allow that, the visitor sees a short page with the steps to open your link in the phone's browser, where WhatsApp opens as usual. Everyone else goes straight to WhatsApp, as before. In-app browsers explains each option.

Measure Instagram traffic

Open your link and select View Full Analytics:

• Traffic Sources lists Instagram for the taps where Instagram passes along where the visit came from.
• Browsers shows Instagram for every tap made inside Instagram's in-app browser, even when no source was passed along.
• Total Clicks compares with the period before, so you can see whether a new bio or a Story campaign moved the number.

When you share a link on Instagram, Meta's servers fetch it to build a preview. Walink leaves those requests out of your numbers. Free links don't show analytics.

Route Instagram chats

A Smart Link in Referral Source mode sends Instagram taps to one WhatsApp account and everything else to another, so the person who runs your Instagram answers the chats it brings. Pick Instagram on one destination; clicks from any other source go to the fallback destination.

Instagram doesn't always pass along where a visit came from. To route every tap, add ?utm_source=instagram to the Smart Link you put in your bio, for example wa.link/tiendaluna-team?utm_source=instagram. Walink reads that tag too.

Every Smart Link includes its default destination, and each additional destination is $5 a month. Routing walks through each mode.