Add WhatsApp to your website

A WhatsApp button lets a visitor ask a question the moment they have one, without copying your number. On a phone it opens the WhatsApp app; on a computer, WhatsApp Web or the desktop app.

Add a chat button

Most website builders have a button block where you paste a link: paste your wa.link there. If you edit your site's HTML, this is a complete button:

<a
	href="https://wa.link/tiendaluna"
	target="_blank"
	rel="noopener"
	style="display:inline-block;padding:12px 20px;border-radius:8px;background:#075e54;color:#ffffff;font-weight:600;text-decoration:none"
>
	Chat with us on WhatsApp
</a>

Replace tiendaluna with your address. Keep rel="noopener" as it is: adding noreferrer would hide your site from the link's Traffic Sources.

Why not a wa.me link

WhatsApp's own wa.me links are free and open a chat too. The difference shows up later, when your number changes or a new person takes over the chats: a hard-coded link keeps pointing to the old number on every page until you find and edit each one.

A free wa.link is like a wa.me link with a shorter address and a QR code: it can't be edited either. Why Walink compares the options in more detail.

A message for each page

On a product page, the chat should say which product the visitor was looking at. Message variables do it with a single Premium Link:

1. In the link's Pre-filled Message, write {{product}} where the product name goes: Hi, I'm interested in the {{product}}.
2. Under Message variables, set a default, such as lamp collection, for pages that don't pass one.
3. On each product page, add the product to the link: https://wa.link/tiendaluna?product=Moon+Lamp. A + stands for a space.

The chat opens with "Hi, I'm interested in the Moon Lamp." Variables work on Chat links. Smart Links send each destination's message as you wrote it.

Requests with details

When you need the same details every time, such as a date, a service and a name, point the button to a form instead. The visitor answers on form.wa.link, then WhatsApp opens with every answer already in the message. Link to the form from your page rather than embedding it. A form is $10 a month per published form.

Measure and route clicks

• Your site shows up under its domain in the link's Traffic Sources, so you can tell website chats from Instagram ones.
• Clicks from every page count on the same link. To compare pages, give each page its own Premium Link.
• A Smart Link can route website visitors. Business Hours sends clicks outside your hours to someone else. In Referral Source mode, select Custom and enter your domain to send website chats to your sales team; a custom source also matches a utm_source or utm_campaign tag in the link. See Routing.