Smart Links

A Smart Link is one address, like wa.link/tiendaluna, with several WhatsApp accounts behind it. Each account is a destination: a person, a branch or a shift. When a visitor taps the link, the rule you choose picks one destination, and WhatsApp opens that chat with its message already typed.

What it replaces

• Posting several numbers. Visitors have to choose one, nothing shares the chats out, and nobody counts them. A printed number can't change when someone leaves. A Smart Link is one address: you change who answers in the dashboard, and the printed QR code keeps working.
• A plain wa.me link. WhatsApp's own link opens one chat and tells you nothing about the people who tap it. A Smart Link routes between accounts and counts every click per destination.
• Multiagent, on the previous Walink platform. It rotated clicks between agents and recorded only the combined total. Smart Links is its successor: the rotation becomes a random split, three more routing modes join it, and each destination gets its own click count. Migrated Multiagent links keep their addresses.

Destinations

Each destination has:

• A Destination name. It labels the destination in your analytics. Visitors never see it.
• A WhatsApp account: a Phone number or a Username. Each destination chooses its own.
• A Pre-filled Message, up to 1,000 characters, typed into the chat when it opens.
• The rule of the active routing mode: a weight, opening hours, countries or sources. See Routing modes.

The last destination is the link's default destination, marked Default, and it can't be removed. In business hours, location and referral source routing it is the fallback destination: it receives every click that no rule matches, so no click is lost.

Create a Smart Link

1. Sign in and open Smart Links.
2. Select New Smart Link.
3. In Link Details, type your address under Custom Link. The field tells you as you type whether it is available. Link Name is optional and only for you.
4. In Routing Rules, pick a Routing Mode: Random, Hours, Location or Referral.
5. Fill in each destination. A new Smart Link starts with two. Select Add destination for more: each new one goes above the default destination.
6. Select Save as draft to keep it private, or Create Smart Link to review it.

The review shows how many additional destinations the link uses. If your subscription has room, Create Smart Link publishes it. If not, select Subscribe from Billing (or Get more from Billing), or Save as draft and publish later.

To change a published Smart Link, edit it and select Save changes. Unpublish sets it back to draft.

Pricing

Every Smart Link includes its default destination. Only destinations beyond it are billed: $5 a month per additional destination. Your Smart Links subscription is a number of additional destinations, shared across all your Smart Links. Each link uses one for every destination beyond its default.

• A Smart Link keeps at least two destinations, so the smallest one uses one additional destination.
• Drafts are free, whatever their size. Publishing needs a Smart Links subscription with enough additional destinations left.
• Unpublishing or deleting a Smart Link frees its additional destinations for your other links.
• You can change the size of your subscription anytime, and Stripe prorates the difference. See Billing.

When the subscription ends

At the end of the paid period, every published Smart Link that uses additional destinations goes back to Draft. Nothing is deleted: destinations, messages and rules stay as they were, and you can publish again once you subscribe. While a link is a draft, its address is available to other accounts.

Analytics per destination

Select View Full Analytics on a Smart Link to see:

• Routed Clicks and the Top Destination.
• Clicks per Destination: how your rule shared out the traffic.
• Clicks over time, countries and cities, Traffic Sources, devices, operating systems and browsers.
• Direct vs QR Scans: scans of the link's QR code are counted apart from taps.
• A comparison with the previous period, and Export CSV.

More in Analytics.

QR code and address

• Every Smart Link has a QR code under Share Your Link. Select Style to change its shapes, colors and logo (see QR codes). A scan is routed like any other click.
• The address follows the same rules as a Premium Link: lowercase letters, numbers and hyphens, up to 60 characters. Premium Links and Smart Links share wa.link, so an address used by one can't be used by the other.
• A draft doesn't reserve its address. Publishing does.
• The address is permanent. To use a different one, create a new Smart Link, then set the old one to draft or delete it.